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考慮到用戶體驗因此也會遵循相應(yīng)的標(biāo)準(zhǔn)去進(jìn)行修正?？紤]到內(nèi)容特性、上下文關(guān)聯(lián)性以及情感影響都是影響關(guān)鍵詞排名的重要因子之一。
為什么搜索網(wǎng)站關(guān)鍵詞排名為會出現(xiàn)小數(shù)點?
一、為什么搜索網(wǎng)站關(guān)鍵詞排名會出現(xiàn)小數(shù)點？
創(chuàng)新互聯(lián)建站專注于企業(yè)網(wǎng)絡(luò)營銷推廣、網(wǎng)站重做改版、旌德網(wǎng)站定制設(shè)計、自適應(yīng)品牌網(wǎng)站建設(shè)、html5、電子商務(wù)商城網(wǎng)站建設(shè)、集團公司官網(wǎng)建設(shè)、外貿(mào)網(wǎng)站制作、高端網(wǎng)站制作、響應(yīng)式網(wǎng)頁設(shè)計等建站業(yè)務(wù)，價格優(yōu)惠性價比高，為旌德等各大城市提供網(wǎng)站開發(fā)制作服務(wù)。
1. 搜索引擎的變化：隨著時代的發(fā)展，搜索引擎不斷在進(jìn)行升級和完善，對于用戶來說有越來越多的功能。考慮到用戶體驗因此也會遵循相應(yīng)的標(biāo)準(zhǔn)去進(jìn)行修正。例如Google在2018年采用了BERT(Bidirectional Encoder Representations from Transformers)機器學(xué)習(xí)方法來幫助理解用戶意圖；考慮到內(nèi)容特性、上下文關(guān)聯(lián)性以及情感影響都是影響關(guān)鍵詞排名的重要因子之一。所以Google將BERT作為一個“測量工具”來幫助理解內(nèi)容特性、上下文關(guān)聯(lián)性以及情感影響對于SEO(Search Engine Optimization) 的影響。
2. 對競爭者的考量: 高競爭度衡量中心化是SEO中最大問題之一, 這就是為什么 Google 會間歇性地使用小數(shù)作為 SERP (Search Engine Result Page) 條目中顯示位數(shù)字, 這樣 SEOs 和 webmasters 就不能通過看到 SERP 上剩余 URL 的位數(shù)來得出競爭者信息.
3. 本土化: 高競爭度衡量中心化不光是 SEOs 和 webmasters 的問題, 還有 Google 本土化問題. Google 正在努力使 SERPs (Search Engine Results Pages) 更好適應(yīng)各國人民所使用的語言, 這樣就能夠避免將太多非本土內(nèi)容顯示出來. 例如, 如果一個人使用法語去尋找"Paris" , 那么 Google 希望能夠顯示幾乎100%法語內(nèi)容; 雖然沒有 100% 精準(zhǔn)命中, 但是 Google 需要保留部分 English content , 比如 Wikipedia entries .
4. 多頁/子URL : 多頁/子URL (Multi-Page / Sub URLs ) 是 SEOs & Webmasters 最常遇到的問題之一 . 多頁/子URL 經(jīng)常會導(dǎo)致 SERPs ( Search Engines Results Pages ) 上顯得 "cluttered", 迫使Google去考量如何將這些 URL "grouped together".
5. CTR(Click Through Rate): CTR(Click Through Rate),即 “click through rate” （CTR） （即廣告或SERP上url的占比） ，是SEOs&Webmasterss必不可少要考量的因子之一。CTR通常會高度依存SERP position number —— the higher the position number is on a given page of search results for a particular query or keyword phrase ,the more likely it is that users will click on it and visit your website .
6. Mobile Friendly: Mobile friendly websites are becoming increasingly important in today's world as more people use their mobile devices to access information online . As such , search engines like google have been making changes to ensure that they can provide relevant and useful results to users who are searching from their mobile devices . This means that sites must be optimized for both desktop and mobile viewing in order to rank well in the search engine result pages (SERPS). In addition , sites must also be designed with responsive design principles so that they look good regardless of what device they are being viewed on .
7. Localization: Localization has become an important factor when it comes to ranking well in the search engine result pages (SERPS). Search engines like google take into account where you are located when providing you with relevant results based on your location and language preferences . This means that if you want your site to rank well locally then you need to make sure that all of your content is localized for each region or country where you want your site to appear in the local searches . Additionally , having localized versions of your website can help improve user experience by providing them with content tailored specifically for their location which can lead to increased engagement rates and conversions over time .
8.. Voice Search : With voice search becoming increasingly popular due its convenience and accuracy , optimizing for voice queries has become an important part of any successful SEO strategy as this type of query requires different optimization techniques than traditional text-based queries do .. For example , voice queries tend to be longer than text-based ones since people often ask questions rather than just entering keywords into a search box .. As such , optimizing for long tail keywords becomes even more important when trying optimize for voice searches as these types of queries require specific answers rather than just general information about a topic .. Additionally , using natural language processing techniques such as semantic analysis can help ensure better accuracy when responding back with answers related directly relatedto user inquiries..
9.. User Intent : Understanding user intent has always been an integral partof any successful SEO strategy but now understanding how users interactwith websites has become even more critical due its impacton rankings withinsearch engine result pages (SERPs). By analyzing how visitors interactwith websites including things like bounce rateand time spenton pagecan give valuable insights into what kindof content resonates bestwith audiences which helps inform future optimization effortsfor improved rankings within SERPs...
10.. Structured Data Markup : Structured data markupis another waythat businessescan increase visibilitywithin searchengineresultpagesby helping crawlers understandwhatkindofcontentisbeingdisplayedontheirwebsitesaswellasprovidingadditionalcontextaboutthesiteitselfwhichhelpsimproveitsrankingpositionwithinsearchengineresultpages....
11.. Image Optimization : Imagesarebecomingincreasinglyimportantwhenitcomestorankingwellinthesearchengineresultpagesastheyhelpbreakuptextheavycontentandmakeitmoreappealingtouserswhowantquickanswerswithouthavingtoscrollthroughlongblocks oft ext.....Optimizingimagesincludesthingslikeusingdescriptivefilenamesandsettingalttextfortheimageswhichhelpscrawlersunderstandwhattheimagecontainsandhowittiesintooverallthemeofthesite......
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