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Search Engine Optimization（SEO）是一種在互聯(lián)網(wǎng)上優(yōu)化網(wǎng)站內(nèi)容和代碼以便讓搜索引擎能夠正常識(shí)別和理解其中的信息。
一、SEO推廣不只是排名
1. SEO的定義：Search Engine Optimization（SEO）是一種在互聯(lián)網(wǎng)上優(yōu)化網(wǎng)站內(nèi)容和代碼以便讓搜索引擎能夠正常識(shí)別和理解其中的信息。
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2. SEO最重要的目標(biāo)就是通過優(yōu)化來使得你的頁面出現(xiàn)在前幾個(gè)位置，以便用戶能夠快速找到你想要表達(dá)的信息。
3. SEO不只是關(guān)注于如何將頁面升到前幾個(gè)位置，而應(yīng)該將重心集中在如何使用戶留存時(shí)間加長、瀏覽量增加、回頭客數(shù)量增加以及總瀏覽量大幅度上升。
4. 圍繞這一目標(biāo)，SEO已然拓展到了新聞內(nèi)容優(yōu)化、圖片優(yōu)化、對話式內(nèi)容優(yōu)化以及APP Store Optimization 等方向。
5. 此外，隨之而來的還有Social Media Marketing （SMM) 和Content Marketing (CM) 這兩大街道也都影響了SEO 的效果。
6. 通過將 SMM 和 CM 融入 SEO 技術(shù)中去, 有效解決由“人氣”帶來的影響, 能夠顯著地影響 SERP(Search Engine Result Page) 的表現(xiàn), 更好地吸引用戶看法, 吸引新用戶并留存老用戶;
7. 通過對站內(nèi)/站外/站間/站告/站感五大部分作出正向性促進(jìn) , 有效追隨 Google / Bing / Yahoo! 等三大主流引擎對新版本 SERP 的要求 , 更好地?cái)U(kuò)大 SITEs( Searchable Internet Text Entities ) 的影響力 ;
8 . 通高效使用 SEM (Search Engine Marketing), PPC (Pay Per Click), CPC (Cost Per Click), CPA (Cost Per Action ), CTR(Click Through Rate ) , ROI(Return On Investment ) , KPI(Key Performance Indicators ) , A / B Testings and other marketing tools to maximize the effectiveness of your campaigns and achieve better results in a shorter period of time .
9 . Finally, by using advanced analytics tools such as Google Analytics or Adobe Omniture to track user behavior on your website and make data-driven decisions for future optimization efforts can help you stay ahead of the competition in terms of search engine rankings and overall visibility online .
二、聊聊SEO推廣你不知道的事
1. 多閱讀: 多閱讀相關(guān)文章可以幫助理解seo原理； 2. 多問: seo已然飛速發(fā)展壯大，很多問題都時(shí)時(shí)改變; 3. 多適應(yīng): seo不光是google panda & penguin algorithm update ；4.. 多高效萃取 : seo已然拓它別webmaster toolkit & keyword research toolkit ;5.. 多高效萃取 : seo已然拓它別webmaster toolkit & keyword research toolkit ;6.. 多高效萃取 : seo已然拓它別webmaster toolkit & keyword research toolkit ;7.. 學(xué)習(xí)Google Webmasters Guidelines : google webmasters guidelines 時(shí)時(shí)改版升版8...學(xué)習(xí)Google Adwords Keyword Tool : google adwords keywordtool 帶來keyword ideas9...學(xué)習(xí)Link Building Strategies : link building strategies 有很好seo effect10...學(xué)習(xí)Analytics Tools Usage: analytics tools usage like google analytics or adobe omniture helps tracking user behaviour11....Learn About Social Media Platforms: social media platforms like facebook twitter linkedin etc are important part of modern day digital marketing12....Understand Mobile Friendly Websites Designing And Development13....Knowledge Of HTML CSS JavaScript14....Understanding Of Content Writing15....Familiarity With Online Advertising16.....Awareness Of Local Search17.....Knowledge Of Video And Image Optimization18.....Experience In Paid Campaign Management19......Familiarity With Conversion Tracking20......Ability To Analyze Competitors21......Stay Updated With Latest Trends22.......Be Creative23.......Be Patient24........Have Good Communication Skills25.........Develop Strategic Thinking26..........Focus On Quality Over Quantity27.............Build Long Term Relationships28................Think Out Of The Box29..................Keep Learning30...................Measure Results Regularly31........................Set Realistic Goals32..........................Provide Value33.............................Be Consistent34................................Adapt Quickly35...................................Test Different Approaches36......................................Monitor Your Progress37.........................................Make Data Driven Decisions38................................................................Share Knowledge39..................................................................Network40.....................................................................Collaborate41........................................................................Experiment42...........................................................................Take Risks43.............................................................................Evaluate44................................................................................Improve45..................................................................................Enjoy46----------------------------------------------------------------------------------------------------------------------47----------------------------------------------------------------------------------------------------------------------48----------------------------------------------------------------------------------------------------------------------49----------------------------------------------------------------------------------------------------------------------50 ---------------------------------------------------------------------------------------------------------------------------51 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以上就是關(guān)于SEO推廣不只是排名 聊聊SEO推廣你不知道的事的相關(guān)知識(shí)，如果對你產(chǎn)生了幫助就關(guān)注網(wǎng)址吧。
當(dāng)前標(biāo)題：SEO推廣不只是排名聊聊SEO推廣你不知道的事
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