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4. 外部因子:最好將優(yōu)化方法作為KPI (Key Performance Indicator) 來(lái)衡量 SEO 績(jī)效;
seo網(wǎng)站排名優(yōu)化的評(píng)比標(biāo)準(zhǔn)你知道嗎?
一、SEO網(wǎng)站排名優(yōu)化的評(píng)比標(biāo)準(zhǔn)你知道嗎？
讓客戶滿意是我們工作的目標(biāo)，不斷超越客戶的期望值來(lái)自于我們對(duì)這個(gè)行業(yè)的熱愛(ài)。我們立志把好的技術(shù)通過(guò)有效、簡(jiǎn)單的方式提供給客戶，將通過(guò)不懈努力成為客戶在信息化領(lǐng)域值得信任、有價(jià)值的長(zhǎng)期合作伙伴，公司提供的服務(wù)項(xiàng)目有：域名注冊(cè)、網(wǎng)絡(luò)空間、營(yíng)銷軟件、網(wǎng)站建設(shè)、紹興網(wǎng)站維護(hù)、網(wǎng)站推廣。
1. 關(guān)鍵詞分析：對(duì)關(guān)鍵詞進(jìn)行分析，以便于找出最適宜的關(guān)鍵字。要考慮用戶在使用搜索引擎時(shí)可能使用的關(guān)鍵字和相應(yīng)的流量。
2. 競(jìng)爭(zhēng)力分析：對(duì)競(jìng)爭(zhēng)者進(jìn)行分析，以便于找出主要競(jìng)爭(zhēng)者并明確自己在市場(chǎng)中處于何種位置。此外也可以通過(guò)對(duì)競(jìng)爭(zhēng)者的內(nèi)容、代理方式、優(yōu)化情況來(lái)得出一個(gè)大致印象。
3. 技術(shù)性能分析：對(duì)當(dāng)前網(wǎng)站整體性能進(jìn)行分析，如是否有重定向問(wèn)題、是否有404 Not Found 頁(yè)面、是否存在不必要的JavaScript文件和CSS文件、圖片大小是否適當(dāng)…… 這部分可以幫助我們找出影響SEO效益的障礙并根之而泰。
4. 外部因子: 利用Google Webmaster Tools, Bing Webmaster Center, Yahoo Site Explorer 等工具來(lái)看看外部因子(如友情鏈接)如何影響SEO效益;
5. 建議: 根椐上述4個(gè)方法得出一套優(yōu)化方法, 最好將優(yōu)化方法作為KPI (Key Performance Indicator) 來(lái)衡量 SEO 績(jī)效;
6. 追蹤: 通過(guò) Google Analytics , Sitemap Generator , Robots Tester 等已生成/保留/測(cè)試 SEO 技術(shù)文件來(lái)保障 SEO 技術(shù)文件沒(méi)問(wèn)題;
7. 利用Web 2 .0 : 高度集成Web 2 .0 (RSS Feeds / Social Bookmarking / Blogging ) ；
8. Content Optimization : 優(yōu)化Content Quality & Quantity ;
9. Link Building : Build Links from High PR Sites and Relevant Sites ; 10 . Monitor Results : Monitor the Rankings of Keywords in Search Engines to Measure the Effectiveness of Your SEO Efforts . 11 . Reporting & Analysis : Analyze the Data Collected and Report on Progress Made with Respect to Goals Set for Your Website's Ranking Improvement Campaigns . 12 . Maintenance & Updates : Keep Updating Your Website Regularly with Fresh Content and New Features to Maintain Its Visibility in Search Engine Results Pages (SERPs). 13 . User Experience Optimization : Improve User Experience by Making Sure That All Elements on a Page Load Quickly and Properly Without Any Errors or Broken Links etc., So as To Enhance Overall Usability of The Site for Visitors Coming From Different Sources Such As Organic Searches, Referrals Etc.. 14 . Mobile Optimization: Make Sure That The Website Is Fully Responsive And Compatible With All Types Of Devices Including Smartphones And Tablets For Optimal Viewing Experiences Across Multiple Platforms And Operating Systems.. 15 . Local Listings Management: Manage Local Business Listings On Popular Directories Like Yelp, Yellow Pages Etc., To Increase Visibility In Local Searches.. 16 .. Conversion Rate Optimization (CRO): Track Conversions Through Various Channels Such As Paid Ads Or Organic Traffic To Identify Areas Where Improvements Can Be Made In Order To Maximize ROI From Each Source Of Traffic.. 17 .. Online Reputation Management (ORM): Monitor Reviews About Your Brand On Different Websites And Take Necessary Steps To Address Negative Feedback If Any Before It Affects Your Brand Image Negatively.. 18 .. Social Media Marketing (SMM): Leverage Popular Social Networking Platforms Like Facebook, Twitter Etc., For Promoting Products/Services Offered By You Along With Generating Leads Through These Channels... 19 .. Pay Per Click Advertising (PPC): Utilize PPC Advertising Services Provided By Major Search Engines Like Google AdWords Or Bing Ads For Targeted Promotion Of Products/Services Offered By You At A Cost Effective Price Point.... 20 .. Email Marketing: Use Email Newsletters Or Automated Emails For Keeping Existing Customers Updated About Latest Deals/Offers Available On Your Store While Also Acquiring New Customers Through This Channel..... 21 ... Affiliate Marketing Programs: Create An Affiliate Program Which Will Allow Other Websites To Promote Products Sold By You In Exchange For A Commission Fee...... 22 .... Video Marketing Strategies: Develop Videos Related To Products Being Sold By You And Upload Them On YouTube Along With Embedding Them Into Landing Pages Of The Website........ 23 ...... Voice Search Optimization Strategies: Implement Voice Search Friendly Practices Into The Design Of The Website So As To Ensure Maximum Visibility When People Are Using Voice Commands Instead Of Typing Queries Into Their Devices....... 24 ........ International Expansion Strategies - Expand Internationally By Creating Country Specific Versions Of The Main Domain Name Along With Setting Up Separate Subdomains Containing Language Specific Content......... 25 .......... Monitoring Competitors' Activities - Keep Track Of What Competitors Are Doing In Terms Of Their Own SEO Efforts So As To Stay Ahead In SERPs............. 26 ........... Measuring Return on Investment - Calculate Return on Investment Based Upon Amount Spent Vs Revenue Generated From Organic Traffic............
以上就是關(guān)于seo網(wǎng)站排名優(yōu)化的評(píng)比標(biāo)準(zhǔn)你知道嗎?的相關(guān)知識(shí)，如果對(duì)你產(chǎn)生了幫助就關(guān)注網(wǎng)址吧。
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