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一、SEO新手面對新網(wǎng)站應(yīng)該如何去優(yōu)化1. 了解搜索引擎的工作原理：5. 針對特定頁面進(jìn)行優(yōu)化:SEO新手面對新網(wǎng)站應(yīng)該如何去優(yōu)化的相關(guān)知識。一、SEO新手面對新網(wǎng)站應(yīng)該如何去優(yōu)化
創(chuàng)新互聯(lián)公司，專注為中小企業(yè)提供官網(wǎng)建設(shè)、營銷型網(wǎng)站制作、響應(yīng)式網(wǎng)站設(shè)計(jì)、展示型網(wǎng)站制作、成都網(wǎng)站制作等服務(wù)，幫助中小企業(yè)通過網(wǎng)站體現(xiàn)價(jià)值、有效益。幫助企業(yè)快速建站、解決網(wǎng)站建設(shè)與網(wǎng)站營銷推廣問題。
1. 了解搜索引擎的工作原理：要想做好SEO，就必須先了解搜索引擎是怎么工作的。這樣可以幫助我們制定出有效的SEO優(yōu)化方法。
2. 關(guān)注用戶體驗(yàn)：在做SEO時(shí)，不能只考慮搜索引擎的因素，同時(shí)也要考慮用戶體驗(yàn)因素。為此，應(yīng)當(dāng)重視內(nèi)容、界面、速度三者之間的平衡關(guān)系。
3. 提升外部權(quán)重: 通過外部權(quán)重來促進(jìn)新站上升到Google前幾名中, 這是很有效的seo優(yōu)化方法, 可以通過友情鏈接、相關(guān)行業(yè)問答平臺、相關(guān)行業(yè)高PR垂直門戶站 等方式來實(shí)施外部權(quán)重優(yōu)化。
4. 把內(nèi)容歸集到一個(gè)地方: 如將所有內(nèi)容歸集到一個(gè)地方(例如blog) , 進(jìn)行大量內(nèi)部鏈接, 進(jìn)而使得googlebot能夠快速瀏覽資料, 最大化seo效益;
5. 針對特定頁面進(jìn)行優(yōu)化: SEO不光是要對整站做總體性優(yōu)化, 還要根據(jù)特定頁面特征去局部性優(yōu)化; 比如標(biāo)明title tag/meta description/h1-h6 tag/alt text 等;
6. 處理404 Not Found : 404 not found page是一般website上常遇到的問題之一; 如遭遇404 not found page時(shí), 應(yīng)該盡快將page redirect to a relevant page or homepage ;
7. 高效追隨Google Algorithm Update : Google algorithm update is always changing and it's important for us to keep up with the latest updates in order to optimize our website effectively . We should pay attention to the changes of google algorithm and adjust our optimization strategy accordingly .
8. 精準(zhǔn)測試 : SEO不光是看rankings , 更應(yīng)該看conversion rate ; 針對不同keywords / landing pages / content types / user segments 等 , 進(jìn)行A/B testing & multivariate testing , 令website conversion rate 最大化 ;
9. Monitor Competitors' Performance : It's also important for us to monitor competitors' performance in order to stay ahead of them . By monitoring their rankings & traffic sources & backlinks etc., we can get some insights on how they are doing better than us and make adjustments accordingly .
10. Keep Learning New Things : Last but not least , SEO is an ever-changing field so it's important for us as SEO professionals to keep learning new things all the time in order to stay ahead of the game . There are lots of resources available online such as blogs & forums where we can learn from other experienced professionals about what works best when it comes to optimizing websites for search engines .
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